Aktion	Zweigstelle	Standorte	Status	Frist	Vorbestellungen
Vorbestellen	Zweigstelle: 07., Urban-Loritz-Pl. 2a	Standorte: GW.BAY FS.E Solo / College 6e - Englisch	Status: Verfügbar	Frist:	Vorbestellungen: 0

For undergraduate and MBA courses in Consumer Behavior. Solomon's Consumer Behavior is a market leader because it goes beyond the "act of buying" by presenting an engaging, balanced and global perspective. TOC: SECTION 1: CONSUMERS IN THE MARKETPLACE Chapter 1. Consumers Rule SECTION 2: CONSUMERS AS INDIVIDUALS Chapter 2. Perception Chapter 3. Learning and Memory Chapter 4. Motivation and Values Chapter 5. The Self Chapter 6. Personality and Lifestyles Chapter 7. Attitudes and Persuasive Communications SECTION 3: CONSUMERS AS DECISION MAKERS Chapter 8. Individual Decision Making Chapter 9. Buying and Disposing Chapter 10. Groups Chapter 11. Organizational and Household Decision Making SECTION 4: CONSUMERS AND SUBCULTURES Chapter 12. Income and Social Class Chapter 13. Ethnic, Racial, and Religious Subcultures Chapter 14. Age Subcultures SECTION 5: CONSUMERS AND CULTURE Chapter 15. Cultural Influences on Consumer Behavior Chapter 16. Global Consumer Culture.