Verlagstext:
Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.
In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation. Cases are completely updated to include companies which are prominent in the business press and well known to students (eg Amazon, Tesla, Tough Mudder, Tata Group, Samsung).
Contemporary Strategy Analysis: Text and Cases, 9th Edition combines the text with an updated collection of 20 case studies. It is suitable for both MBA and advanced undergraduate students.
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Part I Introduction
Chap1The Concept of Strategy
Part II The Tools of Strategy Analysis
Chap2Goals, Values, and Performance
Chap3Industry Analysis: The Fundamentals
Chap4Further Topics in Industry and Competitive Analysis
Chap5Analyzing Resources and Capabilities
Chap6Capability Development and Knowledge Management
Chap7Fundamentals of Strategy Implementation: Designing Structure and Systems
Part III The Analysis of Competitive Advantage
Chap8The Nature and Sources of Competitive Advantage
Chap9Cost Advantage
Chap10Differentiation Advantage
Part IV Business Strategy Formulation & Implementation in Different Contexts
Chap.11Industry Evolution and Strategic Change
Chap12Technology-based Industries & the Management of Innovation
Chap13Competitive Advantage in Mature Industries
Part V Corporate Strategy
Chap14Vertical Integration and the Scope of the Firm
Chap15Global Strategies and the Multinational Corporation
Chap16Diversification Strategy
Chap.17Implementing Corporate Strategy: Managing the Multibusiness Company
Chap 18Mergers and Acquisitions
Chap19What's New in Strategic Management?
CASES TO ACCOMPANY CONTEMPORARY
STRATEGY ANALYSIS, EIGHTH EDITION
1 Madonna: Sustaining Success in a Fast-moving Business
2 Starbucks Corporation, April 2012
3 Valuing Facebook
4 The US Airline Industry in 2012
5 Ford and the World Automobile Industry in 2012
6 Wal-Mart Stores Inc., June 2012
7 Harley-Davidson, Inc., May 2012
8 Manchester United: Preparing for Life without Ferguson
9 AirAsia: The World's Lowest-cost Airline
10 Eastman Kodak's Quest for a Digital Future
11 Raisio Group and the Benecol Launch [A]
12 Video Game Console Industry in 2012: The Next Round
13 The DVD War of 2005-2008: Blu-Ray vsHD-DVD
14 New York Times: Seeking Salvation within a Declining Industry
15 Eni SpA: The Corporate Strategy of an International Energy Major
16 American Apparel: Vertically Integrated in Downtown LA
17 Outback Steakhouse: Going International
18 Vodafone in 2012: Rethinking International Strategy
19 The Virgin Group in 2012
20 Google Inc.: What's the Corporate Strategy?
21 Danone: Strategy Implementation in an International Food and Beverage Company
22 Jeff Immelt and the Reinventing of General Electric
23 Bank of America's Acquisition of Merrill Lynch
24 WLGore & Associates: Rethinking Management?