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Competing against luck
the story of innovation and customer choice
Verfasserangabe: Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan
Jahr: 2016
Verlag: New York, Harper Business
Mediengruppe: Buch
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 Vorbestellen Zweigstelle: 07., Urban-Loritz-Pl. 2a Standorte: GW.BAK FS.E Chris / College 6e - Wirtschaft Status: Verfügbar Frist: Vorbestellungen: 0
VERLAGSTEXT: / The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. / How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. / /
AUS DEM INHALT: / CONTENTS / INTRODUCTION: WHY YOU SHOULD HIRE THIS BOOK ix / Stop playing the odds to get innovation right. Cede luck to your / competitors¿and in the process, leave them in the dust. / Section I: An Introduction to Jobs Theory / CHAPTER I: THE MILK SHAKE DILEMMA 3 / Why is innovation so hard to predict¿and sustain? Maybe we / haven't been asking the right questions. / CHAPTER 2: PROGRESS, NOT PRODUCTS 21 / The Theory of Jobs to Be Done explained: to elevate innovation / from sheer luck to predictable, you have to understand the progress / a consumer is trying to make in particular circumstances. / CHAPTER 3: JOBS IN THE WILD 47 / Jobs Theory transforms how you define the business you're in, / the size and shape of the market in which you compete, and / who your competitors are. Southern New Hampshire University, / FranklinCovey, Intuit, and a host of everyday products show just / how powerful innovating around Jobs Theory can be. / Section 2: The Hard Work-and Payoff-of Applying Jobs Theory / CHAPTER 4: JOB HUNTING / So where are all these jobs just waiting to be discovered¿and how / do you find them? The solution lies not in the tools you re using, but / in what you are looking for and how you piece your observations / together. / CHAPTER 5i HOW TO HEAR WHAT YOUR CUSTOMERS DON'T SAY 95 / Customers can't always articulate what they want¿their motivations / are more complex and their pathways to purchase more elaborate than / they can describe. But you can get to the bottom of it. What they / "hire"¿and equally important, what they "fire"¿tells an important / story. / CHAPTER 6: BUILDING YOUR RESUME 123 / How can you make sure your solution gets "hired" for the job? / That involves more than creating a product with the right features / and functionality. Truly responding to a job to Be Done requires / enabling the right experiences for your customers. And for that, / customers are willing to pay a premium price. / Section 3: The Jobs to Be Done Organization / CHAPTER 7: INTEGRATING AROUND A JOB I / Organizations typically structure themselves around function or / business unit or geography¿but true competitive advantage is / built when companies optimize around the job. Integrating internal / capabilities and processes that nail a job is the mechanism by which / companies can truly differentiate their product or service. / CHAPTER 8: KEEPING YOUR EYE ON THE JOB 177 / Even great companies can veer off course in nailing the job for / their customers¿and focus on nailing a job for themselves. That's / because companies fall into believing fallacies about the data they / generate about their products: the Fallacy of Active Versus Passive / Data, the Fallacy of Surface Growth, and the Fallacy of Conforming / Data. / CHAPTER 9: THE JOBS-FOCUSED ORGANIZATION 197 / A well-articulated job provides a kind of "commander's intent," / obviating the need for micromanagement because employees at all / levels understand and are motivated by how the work they do fits / into a larger process to help customers get their jobs done. Here's / how that works at organizations such as the Mayo Clinic, the / Consumer Financial Protection Bureau (CFPB), OnStar, and / Deseret News¿to name just a few. / CHAPTER 10: FINAL OBSERVATIONS ABOUT THE THEORY OF JOBS 221 / For far too long, we've allowed ourselves to believe that successful / innovation is the result of luck. It's time to topple that paradigm. / We've spent twenty years gathering evidence showing that you / can put your time, energy, and resources into creating competitive / advantage through products and services that you can predict, in / advance, that customers will be eager to hire. Leave relying on luck / to the other guys. / ACKNOWLEDGMENTS / INDEX / 235 / 249 / /
VerfasserInnenangabe: Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan
Jahr: 2016
Verlag: New York, Harper Business
Systematik: GW.BAK, FS.E
Interessenkreis: Englisch [Sprache]
ISBN: 978-0-06-243561-3
2. ISBN: 978-0-06-256523-5
Beschreibung: First edition, 262 Seiten
Beteiligte Personen: Duncan, David S.
Sprache: eng
Mediengruppe: Buch