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Corporate video production
beyond the board room (and out of the bored room)
VerfasserIn: Sweetow, Stuart
Verfasserangabe: Stuart Sweetow
Jahr: 2017
Verlag: London and New York, Routledge
Mediengruppe: Buch
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 Vorbestellen Zweigstelle: 07., Urban-Loritz-Pl. 2a Standorte: KT.FR FS.E Swee / College 5a - Szene Status: Verfügbar Frist: Vorbestellungen: 0
Inhalt
In this updated edition of Corporate Video Production, Stuart Sweetow teaches aspiring and seasoned videographers how to make imaginative corporate videos with eye-catching designs, rhythmic editing tricks, and essential scriptwriting and interview techniques. Readers will learn how to shoot on location or in a studio, work with employees-turned-actors, find new clients, and produce online videos and podcasts for corporations, government agencies, and non-profit organizations. Additionally, this new edition has been updated to include discussion questions, chapter summaries, and professional tips, and to cover live webcasting, mobile devices, shooting in 4K, micro-videos, micro-cameras, and storytelling techniques for corporate social responsibility programs. A companion website features downloadable forms and further resources. ***** / ***** Table of Contents / Acknowledgments / Preface to the Second Edition / Introduction / Chapter 1 - Case Studies: Introduction; Corporate Social Responsibility¿Google Heroes; Videos Documenting Company Community Service; Big YouTube Views; Hamburger University and Sustainability at McDonald¿s; Consulting Firm Booz Allen Hamilton; Scripted Videos with Professional Talent at World Savings; Finding and Directing Talent; Evaluation Mechanisms; New Employee Orientation Video; Recruiting with Video -- Facebook Headquarters; A Consumer Products Manufacturer; Setting Up an In-House Video Service; Using Outside Services; Scriptwriting; Chargeback; Social Media and User-Generated Video; Shared Content at Safeway; Movie Production and IMAG Display at Berkshire Hathaway; Shooting the CEO; Job Listings at Corporations; Salary Ranges for Video Production Employees; Summary of Key Points and Takeaways; Discussion Questions / Chapter 2 - Marketing Yourself as a Producer; Introduction; A Personal Message from an Independent Video Producer; Getting Started and Getting Business; Volunteer for Nonprofits; Your Business Plan; Writing the Video Production Proposal; Requests for Proposals and Requests for Qualifications; Business Accounting, Licenses, and Taxes; Business Insurance; Independent Contractor Defined; Hiring Help; Business Formations; Doing Business with the Government; Summary of Key Points and Takeaways; Discussion Questions / Chapter 3 - Video Project Proposals: Introduction; Sample Proposal: The Metropolitan Transportation Commission; Sample Proposal: Accounting Training DVDs; Summary of Key Points and Takeaways; Discussion Questions / Chapter 4 - Budgeting the Corporate Video Production: Introduction; Determining the Costs; Above and Below the Line; The Executive Producer; What to Leave In, What to Leave Out; Budget Management; Distribution and Marketing Budget; The Bottom Line; Summary of Key Points and Takeaways; Discussion Questions / Chapter 5 - The Role of the Producer in Corporate Video: Introduction; The Producer-Director; Above the Line; The Producer As Team Motivator; The In-House Producer; Instructional Video Evaluation Instrument; The Contract/Freelance Producer; Script Development; Production Management; Summary of Key Points and Takeaways; Discussion Questions / Chapter 6 - Directing Corporate Videos: Introduction; Directing Professional Talent; Shooting the CEO; Employees as Actors: Directing Nonprofessional Talent; Auditioning the Talent; Directing the Crew; Directing Live Switching; Script Markup and the Shot Sheet; Directing the Edit; The Unique Position of the Corporate Video Director; Checklist for Use of Talent; Summary of Key Points and Takeaways; Discussion Questions / Chapter 7 - Production Coordination: Introduction; Production Management; Script Breakdown; Daily Call Sheets; Daily Production Reports; The Assistant Director; The Production Assistant; Interview with a Production Manager and Producer; Crews for Corporate Shoots; Talent and Union Crews; Locations; Producer Support; SAG Industrial and Educational Pay Rates; Summary of Key Points and Takeaways; Discussion Questions / Chapter 8 - Corporate Scriptwriting: Introduction; Determining Objectives; Research and Concept Development; Facts + Frameworks = Concept; The Audience; The Treatment; Writing for the Visual Element; Writing for the Spoken Word; Describing Visuals; Script Formats; Writing Dialog; Writing Documentary Scripts; Script Drafts; Summary of Key Points and Takeaways; Discussion Questions / Chapter 9 - Legal Considerations: Introduction; Trade Secrets and Nondisclosure; Contracts; Safety Issues; Permissions, Releases, and Permits; Copyrights; Distribution Agreements; Legal Considerations If You Are a Freelancer; Summary of Key Points and Takeaways; Discussion Questions / Chapter 10 - Talent: Working with Talent, Coaching the Executive, and Appearing On-Camera Yourself: Introduction; Coaching Nonprofessional Talent; On-Camera Reporters and Guests; The Floor Director; Professional Narration: On-Camera and Voice-Over; Actors for Dramatic Roles; Wardrobe; Makeup; On-Camera Training and Presentation Skills; Summary of Key Points and Takeaways; Discussion Questions / Chapter 11 - Location Shooting: Introduction; How Mr. Murphy Stole from My Big-Budget Video Production; Location Scouting; Logistics on Location; Nondisruptive Equipment Setups; Client Guide to Location Filming; Site Survey Checklist; Your Murphy Bag; Summary of Key Points and Takeaways; Discussion Questions / Chapter 12 - The Interview Format: Introduction; Preparation; Shooting an Interview Sequence; The Single-Camera Interview Shoot; Employing Composition and Continuity in Interview Filming; Notes to the Interviewer; Remote Interviews; Postproduction; Summary of Key Points and Takeaways; Discussion Questions / Chapter 13 - Aesthetic Considerations: Introduction; Branding Complementation; Creative Corporate Camera Work; Composition; Continuity; Moving the Camera; Art Direction and Set Design; Wardrobe, Makeup, and Hair in the Corporate Video; Summary of Key Points and Takeaways; Discussion Questions / Chapter 14 - Technical Considerations: Introduction; Enterprise-Grade Cameras; Lenses; Camera Support; Exposure Metering; 4K and 8K Cameras; Mobile Studios; Teleprompters; Audio and Lighting Considerations for the Enterprise; Postproduction for the Enterprise; Compression; Storage Solutions; Redundant Array of Independent Disks; Hardware Acceleration; High-Definition Editing Formats; Electronic Filters¿Softening the Skin; Compositing and Effects; Multiple-Camera Editing; 4K Editing; Summary of Key Points and Takeaways; Discussion Questions / Chapter 15 - Training Videos: Introduction; Cost Justification for Training Video; Video as a Consistent and Repeatable Training Medium; Video as an Engaging and Exciting Medium; Treatment for a Supervisor Training Video; Call Center Training; Safety Training; Treatment for a Safety Training Video; Product Training for Retail Customers; New Employee Orientation; Media Training; Presentation and Speech Training; In-House Video Repurposed for External Distribution; When Video Is NOT Effective: Non-Fiction Storytelling; Instructional Design; Summary of Key Points and Takeaways; Discussion Questions / Chapter 16 - Marketing and Social Media: Introduction; YouTube for the Enterprise; Embedding, Creating Channels, and Playlists; GoPro and User Generated Videos; ULTA and Haul Videos; Short Vines by Big Corporations; Tumblr in the Boardroom; Instagram: 15 Seconds of Fame; Burberry, Instagram, and Apple; Engagement Objects on Websites; Top Corporations¿ Video Sites; Facebook, Twitter, and Other Sharing Sites; Facebook Embedded Videos; AT&T on Facebook; Facebook Video Views Design Guidelines; Twitter in the Boardroom; Dailymotion, Vimeo, Metacafe, and Veoh; Summary of Key Points and Takeaways; Discussion Questions / Chapter 17 - Corporate Events: Filming Conferences and Meetings: Introduction; Shooting in an Auditorium; iMag Projection; Lighting Considerations; Mics at Meetings; Tying into the Sound System; Feeding the Audio and Video to a Remote Site; Live Streaming of Meetings; Conference Highlight Videos; A Guide to Videotaping Meetings; Recording Clear Audio; Wireless Microphones; Audience Questions and Answers; Camera Placement; Multiple Cameras; Lighting; PowerPoint Slides and Other Projected Images; Logistics; Summary of Key Points and Takeaways; Discussion Questions / Chapter 18 - Nonprofit Organizations: Introduction; Multiple Constituencies: The Politics of Nonprofits; Case Studies: Nonprofits; Saving Lives with Video; American Cancer Society; Shooting CEOs for the YMCA; California Department of Public Health; American Indian Cancer Control Project; Starr King School of the Ministry; The Progressive Way; Project SEED; Universities; iTunes and YouTube at the University of California; Hospitals and Medical Centers; Government; Summary of Key Points and Takeaways; Discussion Questions / Chapter 19 - Video Distribution: Live Streaming, Video on Demand, and Videoconferencing: Introduction; Live Streaming; H.264, H.265, VP8, Flash, HTML5, and WebM; Streaming Appliances; Videoconferencing and Collaboration Technology; Google Hangouts; Content Distribution Networks; Satellite Distribution; Cloud Storage; The Enterprise Content Delivery System; Summary of Key Points and Takeaways; Discussion Questions / Appendix / Sample Budget 1 / Sample Budget 2 / Sample Budget 3 / Glossary / Bibliography / Index
Details
VerfasserIn: Sweetow, Stuart
VerfasserInnenangabe: Stuart Sweetow
Jahr: 2017
Verlag: London and New York, Routledge
Systematik: KT.FR, FS.E
Interessenkreis: Englisch [Sprache]
ISBN: 978-1-13-891093-5
2. ISBN: 1-13-891093-7
Beschreibung: Second Edition, 346 Seiten : Illustrationen
Sprache: Englisch
Mediengruppe: Buch