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Social media marketing
Verfasserangabe: Tracy L. Tuten, Michael R. Solomon
Jahr: 2018
Verlag: London [u.a.], Sage Publ.
Mediengruppe: Buch
nicht verfügbarnicht verfügbar
 Vorbestellen Zweigstelle: 07., Urban-Loritz-Pl. 2a Standorte: GW.BAC FS.E Tute / College 6e - Wirtschaft Status: Entliehen Frist: 22.12.2021 Vorbestellungen: 0
VERLAGSTEXT: / Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.¿¿ TAA Judges Panel / / Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand¿s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the "four zones" of social media that marketers can use to help achieve their strategic objectives: / Community / Publishing / Entertainment / Commerce / The new Third Edition has been extensively updated to include a new chapter on tactical planning and execution, coverage of the latest research within social media marketing, and expanded and all new case studies and examples, including Facebook, Instagram, Twitter, Snapchat, etc., and discussing these in relation to globally recognized brands such as Pokémon Go, Nike, Amazon Kindle, and Lady Gaga. / / The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides, and Testbank. / / Suitable for modules and courses on social media marketing. /
VerfasserInnenangabe: Tracy L. Tuten, Michael R. Solomon
Jahr: 2018
Verlag: London [u.a.], Sage Publ.
Systematik: GW.BAC, FS.E
Interessenkreis: Englisch [Sprache]
ISBN: 9781526423870
2. ISBN: 9781526423863
Beschreibung: 3rd edition, XXI, 423 Seiten : Illustrationen, Diagramme
Sprache: Englisch
Mediengruppe: Buch