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Events management
principles and practice
Verfasserangabe: Razaq Raj ; Paul Walters ; Tahir Rashid
Jahr: 2013
Verlag: London [u.a.], Sage Publ.
Mediengruppe: Buch
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 Vorbestellen Zweigstelle: 07., Urban-Loritz-Pl. 2a Standorte: GW.BMO FS.E Raj / College 6e - Wirtschaft Status: Verfügbar Frist: Vorbestellungen: 0
 Vorbestellen Zweigstelle: 07., Urban-Loritz-Pl. 2a Standorte: GW.BMO FS.E Raj / College 6e - Wirtschaft Status: Verfügbar Frist: Vorbestellungen: 0
Inhalt
 
Verlagstext:
The new edition of this popular accessible text gives students a thorough and contemporary grounding in both the fundamentals and strategic responsibilities of successful event management. Purposefully broad in scope, the text combines theory with practical knowledge and terminology, ensuring readers develop a flexible and commercially-acute skill set.
Topics covered range from law, marketing and finance to introductory guides to sound, lighting and multimedia equipment, providing students with the practical knowledge they need for a career in Events Management. Theory is brought to life in a range of case studies and examples throughout the text.
As well as updated examples and legislation, this edition introduces new chapters on:
- Event entrepreneurship
- Project management and financing
- New Multimedia technology for events organisers
- Sustainable festivals and events
- Long term legacy and impacts
- The future of the industry
An accompanying companion website provides students with discussion questions and video links. The website also provides an Instructor's Manual and PowerPoint slides for lecturers.
This text is an ideal resource for undergraduate students who are studying Events Management for the first time.
 
/ AUS DEM INHALT: / / / Introduction
Types of Events
Planning for Festivals, Conferences and Events
International and Legal Requirements for Event Organisers
Human Resource Management
Event Tourism
Marketing Process
Integrated Marketing Communications and Public Relations
Event Sponsorship
The Role of the Finance as a Resource
The Importance of Fundraising and other Sources of Finance
Costing and Pricing Strategies
Capital Investment Decisions
Event Logistics
An Integrated Approach
Events Production and Equipment Design
Lights and Associated Equipment in Common USAGE in Venues and Events
 
Details
VerfasserInnenangabe: Razaq Raj ; Paul Walters ; Tahir Rashid
Jahr: 2013
Verlag: London [u.a.], Sage Publ.
Systematik: GW.BMO, FS.E
Interessenkreis: Sprache: Englisch
ISBN: 978-1-4462-0073-5
2. ISBN: 1-4462-0073-6
Beschreibung: 2. ed., VI, 392 S. : Ill., graph. Darst.
Sprache: eng
Fußnote: Literaturangaben
Mediengruppe: Buch