X
  GO
Ihre Mediensuche
Suche
Zweigstelle
Medienart


3 von 26
Sensory marketing
Verfasserangabe: Bertil Hulten ; Niklas Broweus ; Marcus van Dijk
Jahr: 2009
Verlag: Basingstoke [u.a.], Palgrave Macmillan
Mediengruppe: Buch
nicht verfügbarnicht verfügbar
Exemplare
 ZweigstelleStandorteStatusFristVorbestellungen
 Vorbestellen Zweigstelle: 07., Urban-Loritz-Pl. 2a Standorte: GW.BAY FS.E Hult / College 6e - Wirtschaft Status: Entliehen Frist: 15.06.2021 Vorbestellungen: 0
Inhalt
The key benefit of this book is that it develops the ideas and thoughts from previous publications regarding experiences, emotions and the five human senses in a mainstream marketing context. It develops a framework about the five human senses in a strategic marketing context. In this regard our book will show the theoretical and practical arguments of the five human senses more in detail. The authors are leading academics in Management and Consultancy and base their work on extensive research. This is a topic which has not before been examined in such detail but has huge significance to the marketing industry. The book won the Swedish award 'The Marketing Book of the Year' in October 2008. The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do. (Multisensuales Marketing)
Details
VerfasserInnenangabe: Bertil Hulten ; Niklas Broweus ; Marcus van Dijk
Jahr: 2009
Verlag: Basingstoke [u.a.], Palgrave Macmillan
Systematik: GW.BAY, FS.E
Interessenkreis: Sprache: Englisch
ISBN: 978-0-230-57657-5
2. ISBN: 0-230-57657-5
Beschreibung: 1. publ., XIII, 183 S. : graph. Darst.
Sprache: eng
Mediengruppe: Buch