Aktion	Zweigstelle	Standorte	Status	Frist	Vorbestellungen
Vorbestellen	Zweigstelle: 07., Urban-Loritz-Pl. 2a	Standorte: GW.QU FS.E Coca-Cola / College 6e - Englisch	Status: Verfügbar	Frist:	Vorbestellungen: 0

Counter-Cola charts the history of the Coca-Cola Company's globalization and the contests over the corporation in the 20th and 21st centuries. It tells the story of how, over the last 130 years, Coca-Cola has tried to make itself not only physically but also culturally a central part of global daily life. Realizing that success was not just fizzy water, the corporation knew that cultural impact, intellectual property, commodification of knowledge, and financialization were all key to power over their growing and outsourced production. In this they not only reflected, but drove, the way corporations--especially American corporations--grew and changed globally over a century. Through this story of Coca-Cola, Ciafone is able to tell us about all the key economic transformations of the 20th century--from the liberal developmentalism of empire, to national developmentalism of decolonization, to today's neoliberalism. This is the story of modern global capitalism. - Provided by publisher

 

Stimmen zum Buch:

Counter-Cola tells the story of how a junk diet became a staple across the world and how movements have grown to stop its water theft and the hijack of our food and health policies. Having worked with Mylamma and the community in Plachimada that shut Coke down, I know coca colonisation can be resisted.

¿ Vandana Shiva, author of Who Really Feeds the World? The Failures of Agribusiness and the Promise of Agroecology

 

Aus dem Inhalt:

Introduction

1 The Coca-Cola Bottling System and the Logics of

the Franchise

2 Mediating Coca-Colonization: Negotiating National Development

and Difference in Coca-Colas Postwar Internationalization

3 I Like to Buy the World a Coke: The Real Thing and the

Revolutions of the 1960s

4 Indianize or Quit India: Nationalist Challenges to

Coca-Cola in Postcolonial India

5 A Man in Every Bottle: Labor and Neoliberal Violence in

Colombian Coca-Cola Bottling

6 Water for Life, Not for Coca-Cola: Commodification, Consumption,

and Environmental Challenges in Neoliberal India

7 CSR: Corporate Social Responsibility and Continued

Social Resistance, A Nonconclusion