Aktion	Zweigstelle	Standorte	Status	Frist	Vorbestellungen
Vorbestellen	Zweigstelle: 07., Urban-Loritz-Pl. 2a	Standorte: GW.BM FS.E Cavu / College 6e - Englisch	Status: Verfügbar	Frist:	Vorbestellungen: 0

Verlagstext:

For courses in International Business. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States An innovative teaching and learning system that captures the spirit of International Business. Based on the authors' collective teaching and working experience-as well as discussions with hundreds of practitioners, students, and faculty-International Business: The New Realities is a complete teaching and learning system that seamlessly integrates cases, exercises, and videos.

AUS DEM INHALT:

Part 1 Foundation Concepts 32 / 1. Introduction: What Is International Business7 32 / 2. Globalization ot Markets and the Internationalization of the Firm 56 / Part 2 The Environment of International Business 84 / 3. The Cultural Environment of International Business 84 / 4. Ethics, Corporate Social Responsibility, Sustainability, and Governance In International Business 114 / 5. Theories of International Trade and Investment 142 / 6. Political and Legal Systems in National Environments 172 / 7. Government Intervention and Regional Economic Integration 198 / 8. Understanding Emerging Markets 230 / 9. The International Monetary and Financial Environment 260 / 10. Financial Management and Accounting in the Global Firm 286 / Part 3 Strategy and Opportunity Assessment 316 / 11. Strategy and Organization in the International Firm 316 / 12. Global Market Opportunity Assessment 348 / Part 4 Entering and Working in International Markets 374 / 13. Exporting and Global Sourcing 374 / 14. Foreign Direct Investment and Collaborative Ventures 408 / 15. Licensing, Franchising, and Other Contractual Strategies 438 / Part 5 Functional Area Excellence 464 / 16. Marketing in the Global Firm 464 / 17. Human Resource Management in the Global Firm 492 / Glossary 521 Author Index 525 Company Index 531 Subject Index 535 /