Aktion	Zweigstelle	Standorte	Status	Frist	Vorbestellungen
Vorbestellen	Zweigstelle: 07., Urban-Loritz-Pl. 2a	Standorte: VS.AP FS.E Inter / College 2a - Sport	Status: Verfügbar	Frist:	Vorbestellungen: 0

Marketing of and with sports is as international as sports itself. While this impression may be intuitively evident during global events such as the Olympic Games, internationalisation also takes place in the daily routines of our increasingly globalised domestic leagues and sports events.

In this book, edited by André Bühler and Gerd Nufer, leading sports economists and marketing experts from around the world provide detailed insights into current issues and future challenges of sports marketing from an international perspective. An excellent survey on:

Principles of International Sports Marketing – notions, models and concepts

Sports Marketing Around the World, based on international research from all five continents.

The Future of International Sports Marketing and what corporate management can learn from sports.