Aktion	Zweigstelle	Standorte	Status	Frist	Vorbestellungen
Vorbestellen	Zweigstelle: 07., Urban-Loritz-Pl. 2a	Standorte: VW.SM Wu / College 2a - Freizeit	Status: Verfügbar	Frist:	Vorbestellungen: 0

 

 

How has fashion mirrored the social and cultural changes that have taken place in modern China? To what extent has fashion contributed to those changes? This book provides the first comprehensive account of modern Chinese fashion from 1978 to the present day. The post-Mao era witnessed the birth of the Chinese market economy, the reawakening of Chinese fashion, and the rejuvenation of Chinese society. The program of economic reform turned China into the world's leading manufacturing powerhouse, and the Chinese fashion industry now plays a key international role. During the same period, Western companies discovered China as a significant market for branded fashion and luxury goods. This book, which takes a chronological approach, offers an analysis of the development of the Chinese fashion industry as well as an analysis of the relationship between dress, gender, identity and consumption in contemporary China. As such it will be welcomed by all students of fashion and textiles.

 

 

 

Review: Useful to scholars, professors and students and would be a wonderful addtion to university libraries. Worn Through Wu's book is of great value to professional researchers on the subjects of fashion, Asian culture, and/or modern China. It provides valuable historical information in almost all the facets of the fashion industry in China in the post-Mao era. Christine Tsui, Fashion Practice

(Verlagstext)

 

 

 

 

 

 

/ AUS DEM INHALT: / / /

 

1The post-Mao fashion revival | 1

2The spread of fashion through mass media | 19

3From asexual to unisex | 31

4Fashion in print | 61

5Importing fashion icons | 85

6Reinvented identity: the Quipao and Tang-style jacket | 103

7The evolution of the fashion industry: designers and models | 127

8Importing dreams of luxury: western brand names | 163

Epilogue | 181

Notes | 183

Selected bibliography | 201

Index | 205