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The all new don't think of an elephant!

Know your values and frame the debate ; [the essential progressive guide for the issues that define our future: climate, inequality, immigration, health care, and more]
Verfasser*in: Suche nach Verfasser*in Lakoff, George
Verfasser*innenangabe: George Lakoff
Jahr: 2014
Verlag: White River Junction, Vt., Chelsea Green Publ.
Mediengruppe: Buch
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Vorbestellen Zweigstelle: 07., Urban-Loritz-Pl. 2a Standorte: GP.AV Lako / College 3b - Englisch / Regal 312 Status: Verfügbar Frist: Vorbestellungen: 0

Inhalt

Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today's essential issues.
Called the "father of framing" by The New York Times, Lakoff explains how framing is about ideas-ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public.
The ALL NEW Don't Think of an Elephant! picks up where the original book left off-delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more.
In this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country-one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens' well-being and freedom.
 
 

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Verfasser*in: Suche nach Verfasser*in Lakoff, George
Verfasser*innenangabe: George Lakoff
Jahr: 2014
Verlag: White River Junction, Vt., Chelsea Green Publ.
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Systematik: Suche nach dieser Systematik GP.AV, FS.E
Interessenkreis: Suche nach diesem Interessenskreis Englisch [Sprache], Sprache: Englisch
ISBN: 978-1-603-58594-1
2. ISBN: 1-603-58594-X
Beschreibung: [Updated and expanded ed.], 1. print., XV, 168 S.
Schlagwörter: Politische Kommunikation, Progressismus, USA, Konservativismus, Wertordnung, Amerika (USA), EEUU (Abkürzung), Estados Unidos de America, Etats Unis, Etats-Unis, Kommunikation / Politik, Meiguo, Nordamerika <USA>, Politik / Kommunikation, Progressivismus, US (Abkürzung), United States, United States of America, Vereinigte Staaten, Vereinigte Staaten von Amerika, Vereinigte Staaten von Nordamerika, Konservatismus, Neokonservatismus, Neokonservativismus
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Früherer Titel: Don't think of an elephant!
Fußnote: Text engl.
Mediengruppe: Buch