Aktion	Zweigstelle	Standorte	Status	Frist	Vorbestellungen
Vorbestellen	Zweigstelle: 07., Urban-Loritz-Pl. 2a	Standorte: GW.QU FS.E Coca Cola / College 6e - Englisch	Status: Verfügbar	Frist:	Vorbestellungen: 0

Verlagstext:

By examining "the real thing" ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.

 

Stimmen zum Buch:

As the soda wars heat up, this book is an indispensable resource.--Michael Pollan

 

A fascinating, thought-provoking approach to Coca-Cola history through the drink's primary ingredients--water, sugar, high-fructose corn syrup, coca leaf, caffeine--and the glass, plastic, and aluminum that contain them.--Mark Pendergrast, author of For God, Country & Coca-Cola

 

Citizen Coke is a brilliant analysis of Coke's empire in ecological, economic, and social terms. It allows us to see the contours of an economy based on partnerships between governments and corporations like Coca-Cola. It makes us conscious of the giant ecological footprint of the Real Thing, which impacts the real lives of real people. If you want a deeper understanding of our world today, read Citizen Coke.--Vandana Shiva, author of Stolen Harvest: The Hijacking of the Global Food Supply