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"The world's leading expert on habit formation shows how you can have a happier, healthier life: by starting small"--

 

An expert of habit formation and behavior science describes how to harness the power of transformation, whether it be to lose weight, exercise more or de-stress, through making tiny changes that we can feel good about. (self-help). 150,000 first printing. Illustrations.

 

A NEW YORK TIMES BESTSELLER!

 

The worlds leading expert on habit formation shows how you can have a happier, healthier life: by starting small.

 

Change can be easy&;once it starts, it grows. Let B.J. Fogg show you exactly how.

 

The world&;s leading expert on habit formation shows how you can have a happier, healthier life: by starting small.

 

Table of Contents

Introduction: Change Con Be Easy (and Fun) 1 (17)

1 The Elements of Behavior

18 (22)

2 Motivation---Focus on Matching

40 (30)

3 Ability---Easy Does It

70 (26)

4 Prompts---The Power of After

96 (32)

5 Emotions Create Habits

128 (34)

6 Growing Your Habits from Tiny to Transformative

162 (34)

7 Untangling Bad Habits: A Systematic Solution

196 (32)

8 How We Change Together

228 (1)

Conclusion: The Small Changes 228 (35)

That Change Everything 263 (9)

Acknowledgments 272 (4)

Appendixes 276 (31)

About the Author 307