Contributions from 35 Guerrilla hits, including: "The Guerrilla Marketing Handbook", "Guerrilla Publicity", "Guerrilla Marketing in 30 Days", "Guerrilla Marketing for Writers", "Guerrilla Social Media Marketing", "Guerrilla Marketing on the Internet", "Guerrilla Networking", "Guerrilla Negotiating", "Guerrilla Selling", "Guerrilla Public Speaking", "Guerrilla Multilevel Marketing", "Guerrilla Profits", "Guerrilla Financing", "Guerrilla Business Secrets", "Guerrilla Breakthrough Strategies", "Guerrilla Retailing", "Guerrilla Rainmaking", "Guerrilla Marketing for Consultants", "Guerrilla Marketing Goes Green", and "Guerrilla Marketing for Nonprofits".
/ AUS DEM INHALT: / / / FOREWORD BY SETH GODIN VII
PARTI
Insight Into Guerrilla Marketing
CHAPTER 1 WHAT MARKETING REALLY IS 3
CHAPTER 2 WHAT MARKETING IS NOT 10
CHAPTER 3 THE BIRTH OF GUERRILLA MARKETING 18
CHAPTER 4 THE SPREAD OF.GUERRILLA MARKETING r_ 24
CHAPTER5 THE SIMPLICITY OF GUERRILLA MARKETING : 32
CHAPTER 6 THE MONUMENTAL SECRETS OF GUERRILLA MARKETING 38
CHAPTER 7 THE GUERRILLA MARKETING STRATEGY : : 61
CHAPTER 8 * GUERRILLA MARKETING TO THE UNCONSCIOUS MIND 68a
CHAPTER 9" THE GUERRILLA MARKETING WEAPONS 77
CHAPTER 10 GUERRILLA ADVERTISING ; _85
CHAPTER 1.1 GUERRILLA MARKETING IN THE SOCIAL MEDIA : 104
CHAPTER 12 GUERRILLA MARKETING WITH MEMES 116
CHAPTER 13 ACHIEVING GUERRILLA MARKETING EXCELLENCE _120
CHAPTER 14 GUERRILLA MARKETING YOURSELF 131
IV
Guerrilla Marketing remix
CHAPTER 15 THE GUERRILLA ENTREPRENEUR 140
PART 2
Guerrilla Wisdom from Guerrilla Co-Authors
CHAPTER 16 THE GUERRILLA MARKETING HANDBOOK Co-Author Seth Godin 161
CHAPTER 17 GUERRILLA RETAILING Co-Authors Orvel Ray Wilson and Elly Valas 168
CHAPTER 18 GUERRILLA DEAL-MAKING Co-Author Donald Hendon 173
CHAPTER 19 GUERRILLA PUBLICITY Co-Author Jill Lublin 181
CHAPTER 20 GUERRILLA WRITING TIPS Co-Author Roger CParker 189
CHAPTER 21 GUERRILLA COPYWRITING TIPS Co-Author David Garfinkel 196
CHAPTER 22 GUERRILLA MARKETING FOR JOB HUNTERS 2.0
Co-Author David Perry 203
CHAPTER 23 GUERRILLA RESEARCH Co-Author Robert Kaden 208
CHAPTER 24 GUERRILLA MARKETING ON THE INTERNET
Co-Authors Mitch Meyerson and Mary Eule Scarborough 217
CHAPTER 25 GUERRILLA SOCIAL MEDIA MARKETING Co-Author Shane Gibson 235
CHAPTER 26 GUERRILLA MARKETING GOES GREEN Co-Author Shel Horowitz 245
CHAPTER 27 GUERRILLA MARKETING FOR NONPROFITS
Co-Authors Frank Adkins and Chris Forbes 250
CHAPTER 28 GUERRILLA MARKETING MEETS KARATE MASTER
Co-Author Chet Holmes 259
CHAPTER 29 GUERRILLA MARKETING IN 30 DAYS Co-Author Al Lautenslager 269
CHAPTER 30 GUERRILLA PROFITS Co-Author Stuart Burkow 277
CHAPTER 31 GUERRILLA MARKETING TO WOMEN Co-Author Wendy Stevens 284
CHAPTER 32 GUERRILLA RAINMAKING Co-Author David TFagan 292
CHAPTER 33 GUERRILLA WEALTH Co-Author Loral Langemeier 299
Contents
Guerrilla Marketing remix
CHAPTER 34 GUERRILLA MARKETING FOR FINANCIAL PLANNERS
Co-Author Grant Hicks 307
CHAPTER 35 GUERRILLA SAVING Co-Author Kathryn Tyler 312
CHAPTER 36 GUERRILLA BREAKTHROUGH STRATEGIES
Co-Author Terry Telford 320
CHAPTER 37 GUERRILLA MULTILEVEL MARKETING
Co-Authors James Dillehay and Marcella Vonn Harting 328
CHAPTER 38 GUERRILLA NETWORKING Co-Author Monroe Mann 337
CHAPTER 39 GUERRILLA PUBLIC SPEAKING Co-Author Craig Valentine 349
CHAPTER 40 GUERRILLA MARKETING FOR WRITERS
Co-Authors Michael Larsen, Rick Frishman, and David Hancock 353
o CHAPTER 41 GUERRILLA BUSINESS SECRETS Co-Author Steve Savage 357
CHAPTER 42 GUERRILLA MARKETING AND THE HUMAN EGO
Co-Author Alexandru Israil 360
CHAPTER 43 GUERRILLA CANVASSING Co-Author Ed Antle 363
CHAPTER 44 GUERRILLA SELLING
Co-Authors Orvel Ray Wilson with William KGallagher Sr374
CHAPTER 45 GUERRILLA NEGOTIATING
Co-Authors Orvel Ray Wilson and Mark SASmith 389
CHAPTER 46 GUERRILLA MARKETING FOR FRANCHISEES Co-Author Todd Woods 403
CHAPTER 47 GUERRILLA MARKETING ON THE FRONT LINES
Co-Authors Alex Mandossian and Mitch Meyerson 415
ABOUT THE AUTHORS AND CO-AUTHORS 428