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Table of Contents

Introduction ix

ONE: OLD MIDDLE CLASSES

The World of the Small Entrepreneur

3 (10)

The Old Middle Classes

3 (4)

Property, Freedom and Security

7 (2)

The Self-Balancing Society

9 (4)

The Transformation of Property

13 (21)

The Rural Debacle

15 (5)

Business Dynamics

20 (8)

The Lumpen-Bourgeoisie

28 (6)

The Rhetoric of Competition

34 (29)

The Competitive Way of Life

35 (5)

The Independent Farmer

40 (4)

The Small Business Front

44 (10)

Political Persistence

54 (9)

TWO: WHITE COLLAR WORLDS

The New Middle Class: I

63 (14)

Occupational Change

63 (2)

Industrial Mechanics

65 (5)

White-Collar Pyramids

70 (7)

The Managerial Demiurge

77 (35)

The Bureaucracies

78 (3)

From the Top to the Bottom

81 (6)

The Case of the Foreman

87 (4)

The New Entrepreneur

91 (9)

The Power of the Managers

100 (6)

Three Trends

106 (6)

Old Professions and New Skills

112 (30)

The Professions and Bureaucracy

113 (2)

The Medical World

115 (6)

Lawyers

121 (8)

The Professors

129 (7)

Business and the Professions

136 (6)

Brains, Inc.

142 (19)

Four Phases

144 (5)

The Bureaucratic Context

149 (4)

The Ideological Demand

153 (3)

The Rise of the Technician

156 (5)

The Great Salesroom

161 (28)

Types of Salesmen

161 (5)

The Biggest Bazaar in the World

166 (3)

Buyers and Floorwalkers

169 (3)

The Salesgirls

172 (6)

The Centralization of Salesmanship

178 (4)

The Personality Market

182 (7)

The Enormous File

189 (26)

The Old Office

190 (2)

Forces and Developments

192 (6)

The White-Collar Girl

198 (6)

The New Office

204 (5)

The White-Collar Hierarchy

209 (6)

THREE: STYLES OF LIFE

Work

215 (24)

Meanings of Work

215 (5)

The Ideal of Craftsmanship

220 (4)

The Conditions of Modern Work

224 (5)

Frames of Acceptance

229 (4)

The Morale of the Cheerful Robots

233 (2)

The Big Slipt

235 (4)

The Status Panic

239 (20)

White-Collar Prestige

240 (10)

The Smaller City

250 (1)

The Metropolis

251 (3)

The Status Panic

254 (5)

Success

259 (30)

Patterns and Ideologies

259 (6)

The Educational Elevator

265 (7)

Origins and Mobilities

272 (6)

Hard Times

278 (4)

The Tarnished Image

282 (7)

FOUR: WAYS OF POWER

The New Middle Class: II

289 (12)

Theories and Difficulties

290 (4)

Mentalities

294 (4)

Organizations

298 (3)

White-Collar Unionism

301 (23)

The Extent Organized

302 (2)

Acceptance and Rejection

304 (4)

Individual Involvement

308 (6)

The Shape of Unionism

314 (6)

Unions and Politics

320 (4)

The Politics of the Rearguard

324 (31)

Models of Consciousness

324 (3)

Political Indifference

327 (5)

The Mass Media

332 (8)

The Social Structure

340 (2)

U.S. Politics

342 (8)

The Rearguarders

350 (5)

Acknowledgments and Sources 355 (10)

Afterword 365 (16)

Russell Jacoby

Index 381