Aktion	Zweigstelle	Standorte	Status	Frist	Vorbestellungen
Vorbestellen	Zweigstelle: 07., Urban-Loritz-Pl. 2a	Standorte: GW.BAW FS.E Jhal / College 6x - Magazin: bitte wenden Sie sich an die Infotheke	Status: Verfügbar	Frist:	Vorbestellungen: 0

It could be argued that advertising is the most influential institution of socialisation in modern society: it structures mass media content; it seems to play a key role in the construction of gender identity; it impacts upon the relation of children and parents in terms of the mediation and creation of needs; it dominates strategy in political campaigns; recently it has emerged as a powerful voice in the arena of public policy issues concerning energy and regulation; it controls some of our most important cultural institutions such as sports and popular music; and it has itself in recent years become a favourite topic of everyday conversation. / "presents a detailed analysis of the specific political economy of the commercial, examining the way that, during advertising time on television, meaning is not only being generated in the relation between people and commercial messages, but is framed by the valorization of that watching activity." (Journal of Economic Literature)