Aktion	Zweigstelle	Standorte	Status	Frist	Vorbestellungen
Vorbestellen	Zweigstelle: 07., Urban-Loritz-Pl. 2a	Standorte: NK.AP Vanc / College 3d - Englisch / Regal 3d-1	Status: Entliehen	Frist: 05.08.2024	Vorbestellungen: 0

VERLAGSTEXT: / / Provides scientific, cultural, and personal information on how the brain produces real chemical reactions when it thinks it is experiencing pain or healing. / / This riveting narrative explores the world of placebos, hypnosis, false memories, and neurology to reveal the groundbreaking science of our suggestible minds. Could the secrets to personal health lie within our own brains? Journalist Erik Vance explores the surprising ways our expectations and beliefs influence our bodily responses to pain, disease, and everyday events. Drawing on centuries of research and interviews with leading experts in the field, Vance takes us on a fascinating adventure from Harvard’s research labs to a witch doctor’s office in Catemaco, Mexico, to an alternative medicine school near Beijing (often called “China’s Hogwarts”). Vance’s firsthand dispatches will change the way you thinkâ€"and feel. / / / / Continuing the success of National Geographicâs brain books and rounding out our pop science category, this book shows how expectations, beliefs, and self-deception can actively change our bodies and minds. Vance builds a case for our “internal pharmacy”â€"the very real chemical reactions our brains produce when we think we are experiencing pain or healing, actual or perceived. Supporting this idea is centuries of placebo research in a range of forms, from sugar pills to shock waves; studies of alternative medicine techniques heralded and condemned in different parts of the world (think crystals and chakras); and most recently, major advances in brain mapping technology. Thanks to this technology, we're learning how we might leverage our suggestibility (or lack thereof) for personalized medicine, and Vance brings us to the front lines of such study. / / / / AUS DEM INHALT: / / Introduction: What Do You Expect? 9 (11) / Part One Inside the Placebo Effect / 20 (92) / Chapter One Placebos, Storytelling, and the Birth of Modern Medicine / 23 (32) / Chapter Two Meet Your Inner Pharmacist / 55 (32) / Chapter Three Hunting the Mysterious Placebo Responder / 87(25) / Part Two Your Mind's Parlor Tricks / 112 (88) / Chapter Four The Dark Side of Suggestion / 115 (26) / Chapter Five You Are Getting Sleepy / 141 (28) / Chapter Six Satan Worshippers, Aliens, and Other Memories of Things That Never Happened / 169 (31) / Part Three Suggestible Us / 200 (47) / Chapter Seven Sex, Drugs, and / 203 (26) / Chapter Eight Harnessing the Power of Expectation / 229 (18) / Appendix: Hypnotic Induction Script 247 (8) / Acknowledgments 255 (4) / Sources 259 (26) / About the Author 285