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The New Luxury provides the foundational knowledge for brands, consumers, and curious minds to learn about the changing face of the luxury market. This is the story of how culture and commodity intertwined to redefine consumer values in the 21st century. Featuring new interviews with industry leaders including Kim Jones, Hiroshi Fujiwara, and Yoon, case studies of the most important brands of the new luxury era, and a preface by Alexandre Arnault of RIMOWA and LVMH scion. (Verlagstext)
Aus dem Inhalt:
The World Of New Luxury 6
The Luxury Contradiction: A Foreword by Alexandre Arnault 8
Luxury Is About Culture, Not Price 10
How the Luxury Rulebook Was Rewritten 14
The Future of Streetwear 16
The Why Behind the Buy: Modern Authenticity 22
From Artisanal to Artful 26
Sample It, Loop It, Fuck It, and Eat It 30
Welcome to the Influencer Jetstream 36
Mapping out the Influencer Jetstream 40
The Modern Collector Mindset 44
Where Does the Global Resell Market Go From Here?
54 Arthur Kar Drives Car Culture Forward 58
The New Luxury Creators 66
How Yoon Took the Fashion Establishment by Storm 68
Hiroshi Fujiwara, the Earliest Adopter 75
Chris Gibbs Knows What You Want to Buy Before You Do 83
Christine Centenera on Making Luxury You Don't Have to Think About 87
Luca Benini Wants to Make Noise Not Clothes 91
Rhuigi Villasenor's Rhude Approach to Building a Brand 97
Daniel Arsham's Art of Rediscovery 103
Emily Oberg Thinks the Future of Luxury is Wellness 113
The Unlikely Trajectory of Upscale Vandal 119
How Foggy The Man Brought Japanese Style Worldwide 125
Matthew Williams Creates Community-Driven Luxury Rooted in Subculture 131
From Fendi to Chanel, Karl Lagerfeld Designed New Luxury 135
How Aleali May Blurs the Lines Between Streetwear and High Fashion 141
Kim Jones Is Menswear's Leading Cultural DJ 147
Ronnie Fieg is Dedicated to Creating His Own Brand of Luxury 157
Virgil Abloh, Navigator of the Influencer Gulfstream 161
The New Luxury Labels 166
Rimowa 168
Polo Ralph Lauren 176
Nike 186
Balenciaga 196
Prada 204
Stone Island 214
Uniqlo U 222
Off-White™ 230
Calvin Klein 240
Supreme 246
Dior 252
Gucci 262
Moncler Genius 268
Louis Vuitton 278
Burberry 288
Raf Simons 298
YEEZY 306
Index 316
Picture Credits 319