Aktion	Zweigstelle	Standorte	Status	Frist	Vorbestellungen
Vorbestellen	Zweigstelle: 07., Urban-Loritz-Pl. 2a	Standorte: GS.OF Zeis / College 3h - Englisch / Regal 3h-1	Status: Entliehen	Frist: 04.06.2024	Vorbestellungen: 0

A critical assessment of feminism today by the founding editor and creative director of Bitch magazine draws on the stories of institutions and everyday women to illuminate how feminism has been compromised by market forces, subversive politics and popular culture, sharing strategic recommendations for how to reverse marginalizing trends. / / Draws on stories from institutions and everyday women to discuss how feminism has been compromised by popular culture, politics, and market forces, with strategies for reversing such trends. / / Feminism has hit the big time. Once a dirty word brushed away with a grimace, "feminist" has been rebranded as a shiny label sported by movie and pop stars, fashion designers, and multi-hyphenate powerhouses like Beyoncé. It drives advertising and marketing campaigns for everything from wireless plans to underwear to perfume, presenting what's long been a movement for social justice as just another consumer choice in a vast market. Individual self-actualization is the goal, shopping more often than not the means, and celebrities the mouthpieces. / / But what does it mean when social change becomes a brand identity? Feminism's splashy arrival at the center of today's media and pop-culture marketplace, after all, hasn't offered solutions to the movement's unfinished business. Planned Parenthood is under sustained attack, women are still paid 77 percent-or less-of the man's dollar, and vicious attacks on women, both on- and offline, are utterly routine. / / Andi Zeisler, a founding editor of Bitch Media, draws on more than twenty years' experience interpreting popular culture in this biting history of how feminism has been co-opted, watered down, and turned into a gyratory media trend. Surveying movies, television, advertising, fashion, and more, Zeisler reveals a media landscape brimming with the language of empowerment, but offering little in the way of transformational change. Witty, fearless, and unflinching, We Were Feminists Once is the story of how we let this happen, and how we can amplify feminism's real purpose and power. /

 

AUS DEM INHALT: /

Introduction ix

PART ONE The New Embrace

 

1 The Corridors of Empower

3 (26)

2 Heroine Addicts: Feminism and Hollywood

29 (30)

3 Do These Underpants Make Me Look Feminist?

59 (22)

4 The Golden Age of (Feminist) TV

81 (30)

5 Our Beyonces, Ourselves: Celebrity Feminism

111 (30)

PART TWO The Same Old Normal

 

6 Killer Waves

141 (28)

7 Empowering Down

169 (24)

8 The Rise of Big Woman

193 (28)

9 Creeping Beauty

221 (28)

Epilogue: The End of Feel-Good Feminism 249 (10)

Acknowledgments 259 (2)

Notes 261 (8)

Index 269

/ / /