This introduction to fashion is aimed at students of fashion design across the world. By following the design process, from historical and commercial industry context to final collection presentation, the book provides a clear guide for students as they discover what designing for fashion entails. Along the way they will explore a wide variety of hands-on, creative methodologies of design ideation, development and presentation. Supported by inspirational visual content - fashion photography, fashion illustration, sketchbook artwork, technical drawings and infographics - and case studies, the book offers a unique overview of the fashion industry. (Verlagstext)
Aus dem Inhalt:
Introduction | 06
1. The history and business of fashion | 08
Understanding Fashion | 09
Fashion History Overview | 12
Key Designers | 16
The Fashion Marketplace | 20
Current Issues in the Fashion Industry | 26
Designer Profile: Christopher Raeburn | 30
2. Brands, consumers, and trends | 32
Defining a Brand | 33
Customer Profile | 37
Trend Research | 43
Fashion Research | 49
Designer Profile: Eudon Choi | 54
3. Inspiration and research | 56
Concept and Ideation | 57
Case Study: Alexander McQueen | 60
Case Study: Coco Chanel | 62
Case Study: Issey Miyake | 64
Brainstorming | 66
Research Planning | 68
Gathering Research | 70
Creating Original Research | 75
Establishing a Color Story | 77
Sourcing Materials | 80
4. Textile development | 84
Creative Textile Development | 85
Constructed Surfaces | 86
Dye Applications | 95
Prints and Patterns | 100
Embellishment | 104
Manipulations | 108
Laser-cutting | 110
New Technology and Fabrication Development | 111
Designer Profile: Holly Fulton | 112
5. Design development | 114
Design Processes | 115
Sketching, Collage, and Digital Media | 117
Exploring Silhouettes | 124
Draping on the Form | 126 Digital Draping | 130
Detail-focused Design | 132
Sampling Your Ideas | 134
Visualizing Your Collection | 136
Designer Profile: Cucculelli Shaheen | 140
6. Presenting a collection | 142
Presenting Your Designs | 143
The Collection Plan | 144
Illustrations | 147
Drawing Flats and Specs | 153
Compiling the Range Board | 158
Spec Packs | 160
7. Portfolios and résumés | 164
Portfolio Presentation | 165
Creating a Brand Vision | 166
Understanding Your Audience | 170
Effective Layout | 172
Digital Portfolios | 175
Résumés | 178
Essential Interview Skills | 180
Recruiter Profile: Elaina Betts | 182
Glossary | 184
Fashion Materials and Their Common Uses | 196
Croquis and Flat Templates | 200
Useful Resources | 214
Index | 219
Picture credits | 223
Acknowledgments | 224