Aktion	Zweigstelle	Standorte	Status	Frist	Vorbestellungen
Vorbestellen	Zweigstelle: 07., Urban-Loritz-Pl. 2a	Standorte: GW.BUP FS.E Kotl / College 6x - Magazin: bitte wenden Sie sich an die Infotheke	Status: Verfügbar	Frist:	Vorbestellungen: 0

In Corporate Social Responsibility, Philip Kotler, one of the business world's foremost thought leaders, and social marketing consultant Nancy Lee provide a cutting-edge treatment of the best ways and means that corporations can contribute to the their communities. They have researched the social responsibility profiles of major U.S. companies and have introduced new categories on how businesses can give back value to society. They offer advice on how to choose among major worthy causes and also how to measure the amount of good achieved both for the recipients and the companies themselves. This book shows corporate leaders how to maximize the amount of good they can do in a way that it congruent with the needs of the recipients and the company's values.