Aktion	Zweigstelle	Standorte	Status	Frist	Vorbestellungen
Vorbestellen	Zweigstelle: 07., Urban-Loritz-Pl. 2a	Standorte: PI.HSK Cial / College 3f - Englisch / Regal 3f-2	Status: Verfügbar	Frist:	Vorbestellungen: 0
Vorbestellen	Zweigstelle: 07., Urban-Loritz-Pl. 2a	Standorte: PI.HSK Cial / College 3f - Englisch / Regal 3f-2	Status: Verfügbar	Frist:	Vorbestellungen: 0
Vorbestellen	Zweigstelle: 07., Urban-Loritz-Pl. 2a	Standorte: PI.HSK Cial / College 3f - Englisch / Regal 3f-2	Status: Entliehen	Frist: 21.05.2024	Vorbestellungen: 0

(I-22/Englisch2-C3)

Welche Faktoren bringen uns dazu, das zu tun, was andere von uns wollen? Und welche Techniken machen von diesen Faktoren am wirksamsten Gebrauch? Im vorliegenden Klassiker zum Thema beschäftigt sich Cialdini, früher in den Bereichen Verkauf, Fundraising und Werbung tätig und heute Professor für Sozialpsychologie, mit Theorie und Praxis des Überzeugens. Das Fachbuch ist ein Standardwerk für Wirtschaftsfachleute, Fundraising-Spezialisten und Psychologen. Aber auch für Laien bietet es praktisch verwertbare Informationen.

The foundational and wildly popular go-to resource for influence and persuasion¿a renowned international bestseller, with over 5 million copies sold¿now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini¿New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion¿explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don¿t have to be a scientist to learn how to use this science.

You¿ll learn Cialdini¿s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader¿and just as importantly, you¿ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.

Cialdini¿s Principles of Persuasion:

Reciprocation

Commitment and Consistency

Social Proof

Liking

Authority

Scarcity

Unity, the newest principle for this edition

Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini¿s 35 years of evidence-based, peer-reviewed scientific research¿including a three-year field study on what leads people to change¿Influence is a comprehensive guide to using these principles to move others in your direction.